Betr and their insane entry onto the scene!

Betr and their genius way of advertising

Betr burst onto the Australian  bookmaker scene in October of 2022, owned by Matt Tripp and news corp. Matt Tripp who was instrumental in the opening in bet east and sports bet and bet east, and Andrew Menz, a former bet east executive. It is also owned by news corp which has a 33% stake in the business and they came out with these insane 1000 to 1 offers for the Melbourne cup, the NRL and the Afl and the world cup. Many people would have seen these offers and backed their favorite teams to win each of these events and thought Betr were crazy because they were giving them the chance to win 1000 bucks off 10 bucks, but really it was once again genius advertising and marketing.

How and why you may ask? 

There 80 bookies in Australia and Betr obviously wanted to make a big impact and splash in the scene, so firstly to start getting people to talk about them giving these insane promotions and entice people to continue punting on their app, and secondly to promote their brand. Now with many people choosing the correct winner for each of the events, Betr were offering a cash out deal, they would give punters $150 in bonus bets if they were to cash out. Now to any logical person $30-$40 into a $150 seems really good, but once again it is genius marketing out of Betr and let me explain why, if you were to “lay” any of the outcomes on betfair, a betting exchange which mind you many people wouldn't know how to do, you will profit $160 or more from one of the outcomes…yes $160 from one of the outcomes!! Let alone 4 or 5. And the next being that it is in bonus cash or bonus bets, not in real bets, so you cannot actually take the money out, you have to turn it over and for the selection to win for you to be able to take the cash out! 

Now to twist the knife even more, the bookies worked out that for every $100 bonus that was placed, $12 on average would return to the punter, yes only $12!! So if you did not know how to turn the bonus over risk free then you would have just lost money. To summarise Betr, they have great promotions if you know how and what to do with them, so please learn about how to lay an outcome and profit risk free no matter the outcome in the future.

Betr and their acquisition with TexBet and how it affects the landscape of match betting moving forward.

News has just emerged that the betting company Betr has acquired Tex bet, a smaller on track bookie.This means that Betr bought out Texbet and their customer base, meaning that all punters that were on Tex bet will move over to Betr in the near future.

Tex bet was notorious for banning people very quickly, with many members of the match betting community reporting this and it has some very serious implications in my opinion moving forward and it means that sustainability and defense has to be even better than before.Right after Betr acquired TexBet they did a massive ban sweep linking punters who were banned on TexBet, this is devastating news for match bettors because Betr is notorious for their insane promos at the start of every season,( The 100 to 1 odds) and also very nice greyhound and horse promotions.

Why sustainability and defense is more important now than ever.

Sustainability and defense is more important because if big companies like Betr are continuing to round up some of the smaller bookies will result in more bans if you are not careful and are smashing promos, and that extra $20 or $30 that you could earn in the short term is definitely not worth losing a major bookie like betr in the long term for.

What if this is a once off?

Many people will come out and say well what if this is a once off, maybe Betr got a good deal on it. Well no unfortunately this is not the case, There were reports that Betr tried to buy out points bet and their entire customer base before entering the Australian scene! Betr are trying to compete with the likes of sports bet and lad brokes to become one of the biggest bookies and a household name in Australia. 

To summarize;

Sustainability and defense is much more important and it will continue to become more and more important and essential if you are looking to maintain your accounts for long term uses.